Cosplay events are no longer a new concept in Malaysia. Today, we see cosplay events happening bi-monthly, as in one held at least twice a month. Almost every average person out there would know at least one cosplayer as one of their acquaintances, or would have known someone who would love to attend cosplay events. Cosplay events are such a rage that there are even companies out there that are coming up with their own cosplay events, or incorporating cosplayers into their marketing strategies to appeal to the niche audience. “Cosplay seems to be the new hip thing nowadays,” said Jared Cheah Jin-Eu, the event manager at the biggest cosplay event that happens annually in Malaysia, Comic Fiesta. He has been involved in the cosplay and anime, comics, and games (ACG) events since 2003, so it would be 14 years to be exact. Based on his own experience, he states that back in the early days there would only be around two events happening annually. Those events being Comic Fiesta an...